Marketplace
Selling across several channels and watching customs and returns never line up across any of them?
We bring your stock into the EU once and run every channel from one pool, so no order clears customs on its own. Your returns come into one workflow that gets items ready to sell again.
How we work across channels
One logic, every channel.
We bring your stock into the EU once, so no channel clears customs on its own. Every order, wherever it sold, ships from one stock pool inside the EU. Returns come into one workflow that checks, restocks, and relists items ready to sell again.
Every order ships from one stock pool inside the EU, wherever it sold, and returns come back into one workflow.
How we run it
One logic across every channel you sell on.
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One stock pool, every channel
Customs happens once, at intake; every order then ships from the same stock inside the EU, whichever channel it sold on.
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One returns workflow
Returns from every channel come into one workflow, instead of a separate process per marketplace.
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Checked, restocked, relisted
That workflow checks each return, restocks it, and relists items ready to sell again.
Where your orders go
Marketplace, your own store, and wholesale, one stock pool.
Selling on several channels does not have to mean several inventories. Marketplace orders, your own store orders, and wholesale orders to business buyers all draw on the same held stock inside the EU.
| Where | What happens |
|---|---|
| Every channel, one inventory | Orders from every channel pick from one stock pool, so you are not splitting stock between marketplaces. |
| B2B alongside D2C | Wholesale and business orders ship as B2B freight from the same stock your marketplace orders pick from. |
| Available inside the EU | Stock is in the EU before it sells, so no order on any channel clears customs on its own. |
THE BASE FOR THIS SECTOR
How the European base serves Marketplace.
For marketplace brands, the base holds stock inside the EU close to the buyer. It preps and ships marketplace orders and handles returns, all from one pool.
- Bonded customs warehouse Marketplace Stock can be held in a bonded customs warehouse, so duty and import VAT are deferred until the goods are released.
- Full fulfilment Marketplace Full fulfilment covers B2C and B2B pick and pack, assembly and kitting, returns and RMA, repairs, marketplace prep, and tailor-made work.
- OSS VAT across the 27 Marketplace One-Stop-Shop VAT is filed across the 27 EU member states from a single registration, so cross-border sales to consumers settle through one return.
- Duty and import VAT deferred Marketplace Under bond, duty and import VAT are suspended until each release, so stock not yet released carries no border tax.
The European operating base
Your stock lands in one pool inside the EU. It is released for free circulation on arrival.
Your inventory lands inside the EU in one import event and rests close to the buyer. It is usually released for free circulation on arrival, with import VAT in the VAT return where the importer qualifies. Higher-value lines can wait under bond instead. It is held to the conditions the product needs. The same pool then feeds every channel you sell through, with returns coming back into one workflow.
- Marketplace
Marketplace orders are picked, prepped to each platform's requirements, and shipped from the held pool. The stock is handled at bulk import and moves within the EU from then on.
- D2C
Direct-to-consumer parcels draw from the same stock, with One-Stop-Shop VAT settled across the 27 member states through a single return.
- B2B
Wholesale and trade orders ship from that one pool as well. A marketplace order, a consumer parcel, and a B2B pallet all leave the same cleared inventory.
One pool of stock behind every channel, with returns checked, restocked, and relisted in the same operation.
How it plays out
Two situations, run this way, end to end.
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The situation
A seller live on several marketplaces at once, each channel clearing customs its own way, so no two orders were treated alike.
What runs
We bring the stock into the EU once and run every channel from that one pool, so no order clears customs on its own.
What changes
One logic replaces a different surprise per channel.
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The situation
Returns arriving from every marketplace into a separate process per channel, with sellable stock sitting unsellable in the backlog.
What runs
Every return comes into one workflow that checks, restocks, and relists items ready to sell again.
What changes
Returned items go back on sale instead of going missing inside a process.
What you can count on
One inventory, however many channels you add.
However many channels you add, you are running one inventory and one set of rules, not a separate operation behind each storefront.
What you can count on
- Flexible
- Unified
- Audited
What buyers ask
What Marketplace brands ask before they move stock into Europe.
How is VAT handled when the same product sells across borders on several consumer channels?
EFC dispatches from stock already inside the EU, so no order is an import into the buyer country. For a seller established outside the EU, the marketplace accounts for the consumer VAT as deemed supplier under Article 14a(2) of the VAT Directive. Your own cross-border sales to consumers are intra-EU distance sales, which the One-Stop-Shop covers in one return.
How quickly does a returned, resellable item become available to sell again?
EFC relists a checked, restocked item back into the same one stock pool. It becomes available to every channel at once, rather than to the single channel it came back from. The faster an item is back in the pool, the less stock sits idle as a return.
Who acts as Responsible Person for in-scope consumer products we list?
EFC acts as your Responsible Person under GPSR for in-scope consumer products, so a named EU operator stands behind that safety role. Product conformity stays with the maker.
Marketplace
Talk to us about unifying your channels into Europe.
Tell us where you sell. We will show you how one stock pool and one returns workflow run across your channels.
Get a quote