D2C Cosmetics

Selling beauty direct into Europe but tripping over compliance and customs every single launch?

You keep your Cosmetics-Regulation obligations, the Responsible Person and CPNP under Regulation (EC) 1223/2009. We run the operation from inside Europe, with the EU landing, fulfillment, VAT and Importer of Record, and the GPSR Responsible Person where the product qualifies. That way the customs is handled before your order ever moves.

How we work with beauty brands

Cleared to sell, and still your brand.

You keep your Cosmetics-Regulation obligations, the Responsible Person and CPNP notification under Regulation (EC) 1223/2009. We give you the landing inside the EU, fulfillment, VAT and Importer of Record. Where the product qualifies as a consumer product, we also give you the GPSR Responsible Person. Customs is handled before the order moves, and your unboxing stays fully branded because we pack it your way.

We work with beauty brands in Europe today, and we run the operation so your team can keep launching.

How we run it

Cleared to sell, then shipped looking like your brand.

  1. GPSR Responsible Person, where it applies

    We act as your GPSR Responsible Person where the product qualifies as a consumer product. Your cosmetics Responsible Person under Regulation (EC) 1223/2009 stays yours.

  2. Customs handled first

    We ship from inside the EU, so customs is handled before the order moves, not at every parcel.

  3. Fully branded unboxing

    We pack it your way, so the unboxing your customer opens stays fully your brand.

Where your orders go

Direct to customers, and to the shelves between.

A beauty brand rarely sells one way for long. The same stock we hold for you serves your direct orders and your wholesale orders to retailers and distributors, cleared and ready inside the EU.

Direct to customers, and to the shelves between.: 3 operational facts.
Where What happens
Direct to your customer Every D2C order ships from inside the EU, packed your way, with customs already handled before it moves.
Retailers and distributors Wholesale orders go out as B2B freight from the same held stock, so a retail launch does not need a second supply chain.
Available inside the EU Stock is already in and already cleared, so an order, retail or direct, dispatches instead of waiting at a border.
D2C cosmetics fulfillment and compliance operations inside the EU.

IN OPERATION

Stock held to the conditions a beauty product needs, customs handled at entry under standard import, and every parcel dispatched carrying your brand identity.

THE BASE FOR THIS SECTOR

How the European base serves D2C Cosmetics.

For cosmetics the brand's stock is released for free circulation on arrival in the EU, with import VAT in the VAT return where the importer qualifies. The operation runs OSS VAT across the 27. The brand keeps its Cosmetics-Regulation obligations under Regulation (EC) 1223/2009, the Responsible Person and CPNP notification. The stock is held to the conditions a beauty product needs, then dispatched across the channels cosmetics brands sell through: direct-to-consumer and marketplace. We hold the GPSR Responsible Person credential where the product qualifies as a consumer product. One pool of stock serves every channel.

  • Bonded customs warehouse Direct-to-consumer Stock can be held in a bonded customs warehouse, so duty and import VAT are deferred until the goods are released.
  • OSS VAT across the 27 Direct-to-consumer One-Stop-Shop VAT is filed across the 27 EU member states from a single registration, so cross-border sales to consumers settle through one return.
  • Full fulfilment Direct-to-consumer Full fulfilment covers B2C and B2B pick and pack, assembly and kitting, returns and RMA, repairs, marketplace prep, and tailor-made work.
  • Duty and import VAT deferred Direct-to-consumer Under bond, duty and import VAT are suspended until each release, so stock not yet released carries no border tax.

One pool of stock serves every channel: a consumer parcel and a marketplace order, all from the same stock.

How it plays out

Two situations, run this way, end to end.

  1. The situation

    A beauty brand's European launches kept stalling at the same gates. Who is the Responsible Person, and what happens to each parcel at the border?

    What runs

    The brand keeps its cosmetics Responsible Person and CPNP notification under Regulation (EC) 1223/2009. We give the landing inside the EU, fulfillment, VAT and Importer of Record, plus the GPSR Responsible Person where the product qualifies as a consumer product. We ship from inside the EU, so customs is handled before the order moves.

    What changes

    A launch becomes a stocking decision, not a compliance project.

  2. The situation

    A D2C brand whose unboxing was its marketing, watching European customers receive a generic box from a generic operation.

    What runs

    We pack every order the way the brand specifies, from inside the EU, so the unboxing ships fully branded.

    What changes

    What the customer opens in Europe is the experience the founder designed, not a substitute for it.

What you can count on

You keep the unboxing; we make it sellable in Europe.

The unboxing your customer opens stays fully yours, while the work that makes it sellable in Europe sits with us.

What you can count on

  1. Branded
  2. Cleared
  3. Expedited

Business development

How is a beauty brand's European market built?

European beauty and personal care reaches shelves through drugstore and pharmacy chains, perfumery groups, and regional distributors who supply the independents. Each of them decides your category at a set point in the year. We study how comparable beauty brands entered Europe, which launches held, which faded, and in what order they took their markets. The strategy follows from that, and we then run the market with you month after month, with stock in Europe ready for every reorder.

  • Category buyer at a drugstore or perfumery chain
  • Category manager reviewing beauty on a fixed calendar
  • Regional distributor already supplying independents

Business development

What buyers ask

What D2C Cosmetics brands ask before they move stock into Europe.

Who is the Responsible Person for our cosmetics in Europe?

Under the EU Cosmetics Regulation, Regulation (EC) 1223/2009, the cosmetics Responsible Person is the brand's own obligation, and that role stays with you. EFC is not your cosmetics Responsible Person. EFC gives you the landing inside the EU, fulfillment, VAT and Importer of Record. It acts as the GPSR Responsible Person where the product qualifies as an in-scope consumer product.

How does VAT work when we sell cosmetics direct to customers across several EU countries?

EFC ships your D2C orders from stock already inside the EU. Each cross-border sale is then an intra-EU distance sale, not an import into the customer country. That is the case the EU One-Stop-Shop VAT scheme is built for. EFC runs the operation from an EU base so cross-border consumer sales are handled on one VAT logic instead of a customs event per parcel.

What happens to cosmetics returns from European customers?

EFC brings returns back into one workflow that checks each item and restocks what is fit to sell again. Sellable stock goes back on sale instead of sitting unsorted. Items that cannot be resold are kept out of inventory.

EFC

D2C Cosmetics

Talk to us about launching your beauty brand into Europe.

Tell us what you sell and where. We will show you how the compliance, the customs, and the unboxing get handled.

Get a quote